Air PurifiersMedium Room
Clorox 11010 Air Purifier Manual
Setup, everyday use, maintenance and troubleshooting for the air purifier for rooms up to 319 sq. ft., with verified specifications.
- Room sizeUp to 319 sq. ft.
- Smoke CADR206 CFM
- Efficiency7.3 CFM/W
- Est. yearly cost$28.73
About the Clorox 11010
This guide covers the Clorox 11010, an air purifier for rooms up to 319 sq. ft. on the ENERGY STAR certified list. It is sold as the TYPE AP30.
Its clean air delivery rate (CADR) is 206 CFM for smoke, 219 CFM for dust, and 232 CFM for pollen, with a PM2.5 CADR of 212 CFM. In a 319 sq. ft. room with an 8 ft ceiling, the smoke CADR works out to about 4.8 air changes per hour.
Air passes through a HEPA filter.
Efficiency is rated at 7.3 CFM of PM2.5 clean air per watt (integrated energy factor). That beats 81% of the 85 Medium Room models in our database. The certification test recorded no ozone emissions.
Specifications
| Brand | Clorox |
|---|---|
| Model number | 11010 |
| Model name / series | TYPE AP30 |
| Size class | Medium Room |
| Recommended room size | 319 sq. ft. |
| Smoke CADR | 206 CFM |
| Dust CADR | 219 CFM |
| Pollen CADR | 232 CFM |
| PM2.5 CADR | 212 CFM |
| Integrated energy factor (PM2.5 CADR per watt) | 7.3 CFM/W |
| Smoke CADR per watt | 7.18 CFM/W |
| Annual energy use | 169 kWh/yr |
| Cleaning technology | Fan and Filter |
| Filter type(s) | HEPA |
| Ozone emissions | 0.00 ppb |
| Smart / connected features | No |
| ENERGY STAR Most Efficient | No |
Safety information
- Plug the purifier directly into a working household outlet. Do not run the cord under rugs or furniture, and do not use a damaged cord or plug.
- Unplug the unit before opening the filter door, changing filters or cleaning it.
- Do not operate the purifier without its filters installed, and use only filters intended for this model.
- Keep the air inlet and outlet clear; never insert objects into the grilles or let children play with the unit.
- Do not use the purifier near water, in a bathroom while showering, or where flammable vapors or aerosols are present.
- An air purifier does not remove carbon monoxide or radon and is not a substitute for ventilation. Keep CO alarms in the home.
Installation and first-time setup
- Remove packaging from the filters
Open the filter door and take every filter out of its plastic bag. Running the purifier with filters still wrapped blocks airflow and can overheat the motor.
- Reinstall filters in order
Fit the filters back in the order and orientation marked on their frames. Most filters have an airflow arrow; it should point toward the fan.
- Choose a location
Place the purifier on a firm, level surface in the room where you spend the most time, with at least a foot or two of clearance from walls, curtains and furniture on the intake and outlet sides.
- Size the space
This model is rated for rooms up to 319 sq. ft. (30 m²) with standard 8 ft ceilings. For higher ceilings, open-plan areas or allergy and smoke concerns, treat a smaller area or add a second unit.
- Power on and reset indicators
Plug in, run the unit on high for a few minutes, and reset the filter-life indicator if the manual asks you to after installing new filters.
| Room area (8 ft ceiling) | Air changes at smoke CADR |
|---|---|
| 320 sq. ft. | 4.8 per hour |
| 240 sq. ft. | 6.4 per hour |
| 160 sq. ft. | 9.7 per hour |
Using your air purifier
Choosing a fan speed
Run the purifier continuously — particles are released all day, and a purifier only cleans the air that passes through it. Use high speed for 20–30 minutes after cooking, cleaning or when smoke is present, then drop to a lower, quieter speed for everyday use. The 206 CFM smoke CADR is measured at the highest speed; lower settings deliver proportionally less clean air.
Getting the best results
- Keep doors and windows in the room closed while the purifier runs so it is not trying to clean outdoor air.
- Remove the source where possible: vacuum with a HEPA vacuum, wash bedding weekly and keep pets out of the bedroom if they trigger allergies.
- Position the purifier near where you sit or sleep, with its outlet unobstructed, for the most noticeable benefit.
- Change filters on schedule; a loaded filter reduces CADR and can release odors.
Care and maintenance
| When | What to do |
|---|---|
| Every 2–4 weeks | Vacuum the pre-filter or outer mesh (if fitted) to remove hair and lint, and wipe the intake grille. |
| Every 6–12 months | Replace the main HEPA filter when the indicator lights or as the manual specifies. Do not wash or vacuum the pleated media — it damages the fibers. |
| As needed | Wipe the cabinet with a dry or slightly damp cloth. Never spray cleaners into the grilles. |
Troubleshooting
Most air purifier issues relate to filters, placement or the filter-door safety switch. Work through these checks before contacting support. If the display shows a code, consult the code table in your manufacturer's manual.
| Problem | Possible cause | What to try |
|---|---|---|
| Unit will not turn on | Filter door not fully closed (safety switch); outlet not live; child lock on. | Close the filter door firmly; try another outlet; check the manual for unlocking the controls. |
| Weak airflow | Filter still in its bag or overloaded; intake blocked. | Remove packaging, replace or clean filters, and clear space around the intake. |
| Louder than usual | Filter loaded or misaligned; unit on an uneven surface; debris in the fan. | Reseat or replace the filter, move to a level surface, and unplug before checking the fan area. |
| Odor from the unit | Filter has absorbed cooking or smoke odors; new-filter smell. | Replace or clean the filter as the manual directs; run on high in a ventilated room for a few hours if the filter is new. This model has no activated-carbon stage, so it is not designed for odor removal. |
| Filter light stays on | Indicator not reset after replacing the filter. | Follow the manual's reset procedure, usually holding the filter button for several seconds. |
| Air still feels dusty | Room larger than the rating; doors or windows open; purifier on lowest speed. | Compare the room to the 319 sq. ft. rating, close the room, and run a higher speed. |
Energy use and running costs
The Clorox 11010 is rated at 169 kWh per year, an ENERGY STAR estimate that assumes the purifier runs about 16 hours a day and sits in standby the rest of the time. At an average electricity price of $0.17 per kWh, that is about $28.73 per year, or $2.39 a month.
At the high-speed setting used for its CADR test it draws roughly 29 W, so running flat out around the clock would use about 251 kWh a year ($42.73). Everyday operation on a lower speed uses considerably less.
The integrated energy factor of 7.3 CFM/W means every watt delivers about 7.3 cubic feet per minute of PM2.5-free air, including standby losses. Higher numbers mean more clean air for the same electricity.
Replacement filters are usually a larger running cost than electricity, so factor their price and replacement interval into your budget.
Frequently asked questions
What size room is the Clorox 11010 designed for?
It is rated for rooms up to 319 sq. ft. with 8 ft ceilings, which corresponds to about 4.8 air changes per hour at its 206 CFM smoke CADR. For allergies or smoke, use it in a smaller room or run it on high.
What is the CADR of the Clorox 11010?
Its clean air delivery rates are 206 CFM for smoke, 219 CFM for dust, and 232 CFM for pollen, plus a PM2.5 CADR of 212 CFM. Higher CADR means faster cleaning.
Does the Clorox 11010 use a true HEPA filter?
Yes. The certification lists a HEPA filter. True HEPA media captures at least 99.97% of 0.3-micron particles.
Does the Clorox 11010 produce ozone?
Its certification test recorded 0 ppb of ozone.
How much electricity does the Clorox 11010 use?
It is rated at 169 kWh per year, about $28.73 at $0.17/kWh, assuming roughly 16 hours of operation a day.
Can I control the Clorox 11010 from my phone?
No. The certified configuration has no app connectivity.
Sources and disclaimer
Specifications on this page come from the ENERGY STAR certified air purifiers dataset published by the U.S. Environmental Protection Agency (record certified January 19, 2022), retrieved October 7, 2026.
The setup, operating, maintenance and troubleshooting guidance is written by ManualHarbor's editors for this specific product type and configuration. It is an independent guide — not a reproduction of the manufacturer's manual — and ManualHarbor is not affiliated with Clorox. Always follow the safety instructions, installation requirements and warranty terms supplied with your unit, and contact Clorox or an authorized service provider for warranty repairs and replacement parts.
Running-cost figures use assumed U.S. average utility prices and are estimates for comparison only. See our editorial methodology for details.
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